Barcodes for Shopee & Lazada Thailand

GTINs for Thai marketplace sellers

Shopee and Lazada Thailand may ask for a GTIN when a seller creates or edits a product listing.
In Thailand, this is usually an EAN-13 barcode number; requirements vary by platform, category, and brand status.
Barcodes Thailand supplies unique EAN-13 and UPC-A GTINs for a one-time fee, complete with high-resolution barcode images for listings and product packaging.

Buy barcodes now

Online marketplaces in Thailand often ask for a GTIN (Global Trade Item Number) — usually shown as an EAN-13 or UPC barcode — when you create a product listing. This is separate from your shop SKU. A GTIN identifies the product globally so the platform, warehouses, and retail partners can track it consistently.

If you are a startup, reseller, or local brand preparing your first listing, you need a legitimate barcode number and a scannable image on your packaging. Barcodes Thailand supplies both.

Product barcodes for Shopee and Lazada sellers in Thailand

Step-by-step: get a barcode and list your product

  1. Buy a unique GTIN. Choose an EAN and UPC barcode package for Thai sellers — one barcode for each unique product or variation.
  2. Download your files. You receive high-resolution PNG, PDF, and SVG barcode images by email within minutes.
  3. Print on packaging. Apply the barcode to your product or sticker label so it scans easily at checkout and fulfillment centers.
  4. Add to your listing. In Shopee or Lazada Seller Centre, enter the GTIN in the product identifier field when creating or editing your listing.
  5. Publish and keep records. Store your certificate and barcode files — use the same GTIN if you expand to physical retail stores, supermarkets, or exports.

Shopee vs Lazada barcode requirements at a glance

Requirement Shopee Thailand (Typical Listing) Lazada Thailand (Typical Listing)
When a GTIN is needed Highly encouraged for standard listings to maximize search visibility. While structurally optional for unbranded items, it is critical for brand protection, catalog matching, and syncing with Google Shopping or Facebook Ads.
Reference: Shopee TH Seller Education Hub		 Often expected for standard product listings across established brand categories. Used primarily for catalog structure verification, counterfeit control, and external marketplace marketing campaigns.
Reference: Lazada TH Seller Center
Format EAN-13 (13 digits) is the primary retail barcode standard used for Thai commercial products. Systems also recognize global variations such as 12-digit UPC formats. EAN-13 (13 digits) is the default retail format required for local consumer goods and retail items.
Where you enter it Input within the dedicated identifier text box found under:

Seller Centre > My Products > Product Details > GTIN

 Input within the specific identifier area found under:

Seller Center > Add/Edit Product > Product Details > Product Identifier / GTIN
Packaging Must correspond to a real, valid physical barcode printed directly on your item packaging or sticker labels. Simply typing placeholder numbers will trigger formatting errors during backend syncing. The registered numeric code must precisely match a physical scannable asset on the item stock. This setup ensures seamless scanning during warehouse receiving and logistics tracking.

Category rules change — always check the latest seller help section for your category. See our retailer and marketplace acceptance page for background on GTIN use in Thailand.

Do I need GS1 membership for Shopee or Lazada Thailand?

Not necessarily. Many Thai sellers buy GTINs outright for a one-time fee instead of joining an ongoing membership organization. The right choice depends on your volume and long-term plans.

Common questions for marketplace sellers in Thailand

Do I need a barcode to sell on Shopee in Thailand?
Many categories ask for a GTIN when you list a product — especially if you sell branded goods or want higher catalog visibility. Even when optional, having a proper EAN-13 helps with inventory management, fulfillment partners, and expanding to physical retail or other marketplaces later.
Do Lazada Thailand listings require a GTIN or EAN?
Lazada often requires a valid GTIN (EAN-13 format for most products in Thailand) in the product details. Requirements vary by category — check Seller Center when uploading your product.
What is the difference between a SKU and a barcode?
Your SKU is an internal code for your store’s inventory management. A GTIN (barcode number) is a global product identifier recognized universally. You should use both: SKU for your internal records, and EAN-13 for marketplace listings and product packaging.
Can I use the same barcode on Shopee, Lazada, and in physical stores?
Yes — assign one GTIN per product variation. The same EAN-13 number can be printed on your packaging and used across your Shopee TH listing, Lazada TH listing, and physical retail stores. Do not reuse a single GTIN across different products.
Where do I enter the barcode in the seller listing form?
Look for the product identifier, GTIN, or EAN field in the product information section when creating or editing a listing in Shopee or Lazada Seller Centre. Wording varies by category — enter your 13-digit EAN number and ensure your physical packaging displays the scannable barcode image.
Will Shopee or Lazada Thailand reject barcodes bought online?
Our EAN-13 and UPC-A numbers are genuine GTINs used on retail products worldwide. Thousands of businesses in Thailand use them on marketplace listings and in stores. See our retailer acceptance and customer reviews.

Ready to list on Shopee or Lazada Thailand? Our EAN and UPC packages include instant email delivery and barcode images ready for your packaging.