Which Barcode do I need?

People often ask us ‘Which barcode do I need?’. We  know barcodes can be confusing at first. That’s where we can help. Here is a description of the most common barcodes.

EAN-13 EAN13 barcode example

This is the most common retail barcode. It is used on the product and is scanned at the point of sale. EAN format is the most common format in the world apart from the USA and Canada. It has 13 digits. Each product, or variation of a product, has its own EAN to identify it in retailers databases.

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UPC-12 UPC-A barcode

Another common retail barcode, however, it is used mainly in the USA, Canada and also by American retailers such as Amazon. It has 12 digits. Each product, or variation of a product has its own UPC to identify it in retailers databases.

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ITF-14 ITF 14 Standard

These are also called a ‘carton code’, ‘shipper’ or ‘tun’. It has 14 digits. ITF-14 is not for use at point of sale so you don’t print it on the product but print on the wholesale box of multiple product.  It tells the warehouse they are receiving a box of multiple product i.e. they are not selling the whole box as one unit but selling the products inside individually. The ITF14 code is based on the barcode on the actual product inside.

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ISBN ISBN Standard Barcode

ISBN barcodes are for books. ISBNs are 13 digits long and start 987. To get an ISBN barcode, first you need to have the ISBN number. If you don’t yet have an ISBN you can get one from The Thai National Library

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ISSN ISSN barcode with edition number

ISSN barcodes are for magzines and serial publications. ISSNs are 8 digits long and issued by the  The Thai National Library. When turned into a barcode they become 13 digits or 13+2 digits if you wish to show edition number. They start 977.

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QR Codes

sample QR code

QR Codes (Quick Response Code) are the most popular type of 2D “matrix barcode”. They can encode webpage urls or vbusiness cards. QR codes are easily scanned by smartphones with a barcode scanner app. Scan the QR code here and see where it takes you.

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Download our FREE Guide-to-retail-barcodes-Thailand

Still not sure which barcode you need? No problem, just get in touch and we can advise.