Which Barcode do I need?
People often ask us ‘Which barcode do I need?’ Barcodes can be confusing at first. That’s where we can help. Here is a description of the most common barcodes.
This is the most common retail barcode. It is used on the product and is scanned at the point of sale. EAN format is the most common format in the world apart from the USA and Canada. It has 13 digits. Each product, or variation of a product, has its own EAN to identify it in retailers databases.
Another common retail barcode, however, it is used mainly in the USA, Canada and also by American retailers such as Amazon. It has 12 digits. Each product, or variation of a product has its own UPC to identify it in retailers databases.
These are also called a ‘carton code’, ‘shipper’ or ‘tun’. It has 14 digits. It is not for use at point of sale so you don’t print it on the product. It is used on the wholesale box of multiple product. It tells the warehouse they are receiving a box of multiple product i.e. they are not selling the whole box as one unit but selling the products inside individually. The ITF14 code is based on the barcode on the actual product inside.
ISBN barcodes are for books. ISBNs are 13 digits long and start 987. To get an ISBN barcode, first you need to have the ISBN number. If you don’t yet have an ISBN you can get one from The Thai National Library
ISSN barcodes are for magzines and serial publications. ISSNs are 8 digits long and issued by the The Thai National Library. When turned into a barcode they become 13 digits or 13+2 digits if you wish to show edition number. They start 977.
QR Codes (Quick Response Code) are the most popular type of 2D “matrix barcode”. They are not used for point of sale. They can encode text and are often used to encode webpage links or vbusiness cards. QR codes are read easily by smartphones with a barcode scanner app and can be used in many different ways. It is commonly used to link people who scan the code to a particular webpage such as company homepage or a specific product page or youtube video. Scan the QR code above and see where it takes you.
Amazon barcodes are EAN or UPC barcodes. If selling only on Amazon we recommend you get UPC format. If selling in Australian stores as well as Amazon then get the EAN format.
See our Guide to Barcodes Guide-to-retail-barcodes-Thailand
Still not sure which barcode you need? No problem. Get in touch and we can advise.