Barcodes for Amazon 
See IMPORTANT INFORMATION about listing on Amazon
Barcode numbers are used as a unique identifier for your product. We have many happy customers using our barcode numbers on Amazon stores, including Amazon.com, UK, Germany, Australia etc. (for some examples, please see here for our barcodes on Amazon.
We have been advised by customers that Amazon require their website address (URL) on the barcode invoice. Please let us know (when you purchase barcodes or later) that you would like your website address on the invoice/receipt. If you want to register a brand, you will need to get your barcodes from GS1.
Note: You will need a unique barcode number for each separate listing on Amazon. It is your choice whether to make separate listings for each different variation (size/colour/design) of your product or to just make one general listing for your product & get your customers to specify the size/colour after ordering.
Watch our videos on how to list on Amazon with our barcode numbers.
NOTE the product below is our standard barcode package, which can be used on products in retail stores and on Amazon.
If you are shipping the product yourself and only selling on Amazon, you don’t need to print the actual barcode on your product – you just need the barcode number to list your product on Amazon. If you are using Amazon FBA (shipping), then you need to print the barcodes on your product.
Selling on Amazon and shipping yourself? Then you don’t have to print the barcode image on your product.
Selling and shipping by Amazon? (Fulfillment by Amazon or ‘FBA’) Then you need barcode numbers with barcode images printed onto your products.
Latest Amazon Barcode Requirements
Amazon’s barcode policy has changed recently. Amazon uses barcode numbers (13-digit EAN or 12-digit UPC) as unique product identifiers. Previously, Amazon & barcodes were very uncontrolled – anyone could list any product on Amazon using any barcode number, as long as that barcode number wasn’t already being used for another product on Amazon. However, this caused problems for legitimate sellers if they found their number had already been stolen by someone else.
More recently, Amazon seems to be trying to stop branded products (big brands) from being listed on Amazon using barcode numbers other than the original brand – possibly to stop pirating or illicit listings. To enforce this, Amazon has become ‘tighter’ with barcode numbers – although the implementation of this policy seems to vary a lot. We spoke to a customer recently who has three products on Amazon using our barcodes. Amazon had just asked him for further proof of ownership for one of the barcode numbers but not the others. Apparently, he was able to provide the proof needed (of ownership) and the problem was solved.
We don’t know where Amazon is heading with their barcode policy. We hope they will be reasonable and allow people to list products using legitimate and verifiable barcode numbers (the ones we sell). However, it is possible that Amazon might go crazy and become more restrictive and stop accepting our barcodes in the future. Hopefully, this won’t happen. We currently have thousands of customers using our barcodes on Amazon & they haven’t told us of any issues.
We have customers that are continuing to be able to use our barcode numbers to list their products on Amazon. We presume that is because if Amazon decides to check the numbers (and it is unclear whether they check many barcode numbers), then our barcode numbers can be seen on the GS1 database (hence showing that they are of GS1 origin – although the listing will show the original unused licensee) and also because our customers can list their product details alongside the barcode at www.barcodesdatabase.org, which also feeds to other databases … this helps our customers prove to Amazon that the barcode numbers are legitimate.
We can also offer a 30-day money-back guarantee. If you buy our barcodes and then find they can’t be used on Amazon (with us helping to get past any minor problems or questions if they arise), then we will give you a full refund.
You might need to enter our barcodes in Amazon’s system as 12-digit versions (UPC) without the leading 0 – both versions of the number are the same and belong to you. But Amazon possibly prefers the 12-digit version at the moment.
Also, we have been advised by customers that Amazon require their website address (URL) on the barcode invoice – so please let us know (when you purchase barcodes or later) that you would like your website address on the invoice/receipt.
How many barcodes do I need?
Note: You will need a unique barcode number for each separate listing on Amazon. It is your choice whether to make separate listings for each different variation (size/colour/design) of your product or to just make one general listing for your product & get your customers to specify the size/colour after ordering.
If you prefer your barcode numbers in UPC-12 format, please let us know.
NOTE the product below is our standard barcode number, which can be used on products in retail stores and as an Amazon barcode for listing your products on Amazon. We have kept this product simple and cheap by not including the barcode images – if you are shipping the product yourself and only selling on Amazon, you don’t need to print the actual barcode on your product – you just need the barcode number to enable you to list your product on Amazon. If you require the barcode images as well, please see our Barcode Packages.
“How do I use my barcode number on Amazon?”
After we receive your order, we will email your Amazon barcode numbers to you. You can then assign your barcodes to your products and start listing your products on Amazon using these barcode numbers. You can begin using your barcode numbers on Amazon straight away – all you need to do is type the barcode number into the form when making a listing for your product on Amazon. Later, Amazon will assign their own identification number – an ASIN (an Amazon Standard Identification Number) – to your product.
NOTE: If you are storing and dispatching your products yourself, you will only need a 13-digit EAN-13 (or 12-digit UPC-A)barcode number, which you can purchase above (Amazon Barcode). However, if Amazon is storing and dispatching your products for you, then you will also need a barcode image to put onto your product packaging or label. A ‘barcode image’ is the actual barcode picture that gets decoded by scanning machines (i.e. vertical black bars & spaces with the barcode number underneath). If you require the barcode images as well, please see our Barcode Packages.
Amazon constantly changes their requirements. We cannot guarantee they will accept our barcodes. Please check with Amazon first.